Overview
CONTEXT
From 2022, I served as a Design Specialist for multiple offices at Yale University. As part of the experience, I spearheaded over 10 ad campaigns, redesigned 3 brand identities, built 2 websites, and created over 90 brand collaterals.
CHALLENGE
My key takeaway from my experience was learning to balance my style and my adherence to established brand guidelines. Aligning with a pre-existing visual identity required not just creativity, but an understanding of Yale University’s design principles. From this, I learned the importance of not just creating aesthetically pleasing designs but also weaving them into the fabric of a larger, established design ecosystem.
TEAM
Yale Office of Sustainability, Good Life Center, Yale Hospitality, Dwight Hall
ROLE
Graphic design, brand identity, social media manager, communications intern
TOOLS
Adobe Creative Suite
TIMELINE
2022 - PRESENT
Yale Visitor Center
Celebrate Sustainability Campaign
Motion Graphics
Infographics
Brand Identity
Merchandise
Dwight Hall
Social Media
Posters
Yale Office of Sustainability
BRAND IDENTITY
The design for Yale Sustainability adheres to Yale’s style guidelines while utilizing graphic elements that add a unique touch. The combination creates a visually captivating and approachable design that conveys both the seriousness of sustainability initiatives and the optimism for positive change.
INFOGRAPHICS
I created a series of infographics that clearly communicated Yale’s sustainability initiatives.
INSTAGRAM GRAPHICS
The Yale Sustainability’s Instagram utilizes hand-drawn illustrations to infuse a playful feel.
PROCESS
I developed each of these projects iteratively with team feedback and collaborated with my project manager, director, and other designers.
Yale Good Life Center
BRAND IDENTITY
The Yale Good Life Center, a hub for promoting well-being and positive lifestyles, embraces a playful and whimsical style.
Yale Admissions Office
THE BRIEF
The goal of this project is to create a series of stickers featuring Yale University's mascot, Handsome Dan, for distribution by the Admissions Office.
